Our Campaign

Due to the increasing acts of racism, discrimination, and xenophobia experienced by Asian community members, other racialized groups, and newcomers in Manitoba, Immigration Partnership Winnipeg has launched the campaign "Manitobans: COVID-19 Doesn't Discriminate. Nor Should You!" (Manitobain(e)s, La COVID-19 ne discrimine pas. Vous non plus !) in partnership with organizations, such as:

  • Social Planning Council of Winnipeg

  • Manitoba Association of Newcomer Serving Organizations

  • Pembina Valley Local Immigration Partnership

  • Ethnocultural Council of Manitoba- Stronger Together

  • Réseau en Immigration Francophone du Manitoba

  • Manitoba Association of Rights and Liberties

  • CUPE Manitoba


* The campaign was developed through the leadership of IPW’s Civic Engagement and Inclusion Sector Table.

The three key objectives of our campaign include:

  1. Bring awareness of the racism, discrimination and xenophobia experienced by Asian community members, other racialized groups and newcomers due to COVID-19, while condemning the association of COVID-19 with any ethnic or racial group;

  2. Provide information and tools for these community groups and the general public to stay safe and respond to acts of racism, discrimination and xenophobia; and

  3. Highlight the key role many of these community members play in Manitoba’s response to COVID-19 as essential workers.


Our campaign actions include:

  1. Poster Campaign: We are encouraging Manitoba businesses and organizations to support our campaign by putting up our campaign posters (available in English or French). If you would like a poster, please fill out this form, and we will deliver the posters (for free) to you!

  2. Resource Development: We are developing and sharing resources for responding to racism and discrimination for both those who experience it and those who witness it.

  3. Educational Events: Hosting virtual events — including a virtual café — to discuss COVID-19 and racism.

  4. Social Media Challenge: our #EssentialinMB social media campaign highlights newcomers/immigrants/refugees who are front-line workers and essential to Manitoba’s response to COVID-19.


Our campaign is inspired by, and developed in partnership with, the Centre for Research-Action on Race Relations (CRARR), the Institute for Research and Education on Race Relations (IRERR), and Concordia Student Union Montreal-based campaign “COVID-19 Does Not Discriminate. Neither Should You!” (in French, “La COVID-19 ne discrimine pas. Vous non plus !”). We stand united with these organizations across the country in our fight against racism! We are all in this together.

All Partnering Organizations:

  • Portage Community Revitalization Corporation

  • Brandon Renewal Corporation

  • Eastman Region Immigration Partnership

  • Eastman Immigrant Services

  • Regional Connections

  • Portage la Prairie Immigration Partnership

  • Immigrant Centre Manitoba Inc.

  • SEED Winnipeg

  • Canadian Muslim Women’s Institute

  • Success Skills Centre

  • NEEDS Centre

  • New Journey Housing

  • The Salvation Army

  • Islamic Social Services Association

  • S.H.A.D.E. (Safe Housing And Directed Empowerment) Inc.

  • West Central Women’s Resource Centre

  • Manitoba Possible

  • Immigrant and Refugee Community Organization of Manitoba (IRCOM)

  • Asian Heritage Society of Manitoba

  • English Online

  • Manitoba Public Health Association

  • Bioscience Association of Manitoba

  • Neepawa and Area Immigrant Settlement Services

  • Oyate Tipi Cumini Yape Inc.

  • Mosaic Newcomer Family Resource Network

  • Westman Immigrant Services

  • Sexuality Education Resource Centre

  • Eriko Tsuchi

  • Knox United Church

  • Circles of Reconciliation


*If your organization would like to sign on as a supporting organization, please email Jessica Praznik at jpraznik@spcw.mb.ca

Connect with us on Facebook and Instagram.

Please note that any racist comments on our Facebook or Instagram page will be immediately removed.


Thank you kindly for your interest in our campaign!

If you would like to make a donation towards this project, you can donate today through the Social Planning Council below:

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(C) 2019 Immigration Partnership Winnipeg